12 weeks | Online
Learn how to write high-quality content for software companies to get a job as a writer and bring your company fresh marketing leads.
This course is run via video lectures.
In 2021, almost every company in the software development industry writes and publishes content on its website. Not every company, however, gets the result they are looking for – marketing leads. The thing is, turning a website into a machine that attracts potential customers is a long and complex process. It requires a compelling value proposition, strong search engine optimization (SEO) skills, the ability to design conversion landing pages, fine-tuned content operations, talented people, and a sizable marketing budget.
But there is one factor that influences lead generation more than any other: the quality of the content.
This course teaches you how to create high-quality content. Great content. Content that people want to read. Content that people are willing to pay for. Because content is what brings sweet rewards in marketing.
This course isn't just a boring set of lectures. We made it to be fun, interactive, and practical. You will immediately begin to apply knowledge in practice. You will learn what makes content interesting and engaging, how to master your flow, how to write compelling headlines, introductions, conclusions, and everything in between, how to improve your content's positions in Google search, how to encourage readers to take action, and how to write your first in-depth article. You will receive detailed editor's feedback for every practical task you do to know what to improve and how. After 12 weeks, you will have a skill base and an understanding in which direction to grow further.
Companies need content writers to develop leads. Learn how to work your way through.
Learn how to write well. Includes the following modules:
Learn how to make your readers take action. Includes the following modules:
Specifically designed to help you speed up your writing and make you more disciplined. Includes the following modules:
The nitty-gritty part of marketing – the target audience. Learn how to figure out what your reader really wants.
Accept your current writing level and claim your spot as a writer in the software development world. Basically, this is a summary of what you've learned and how to live with it.
This course is designed for people who want to understand how to write high-quality content for technology businesses and apply this knowledge in their work. In other words, the following individuals:
Aspiring writers looking to start a career in content writing
Content writers who work for IT outsourcing companies and startups
IT outsourcing companies and startups looking to improve the quality of their content and train their in-house writers
You know what makes writing great, and how to write content that keeps people glued to their screens.
You know what to do to make your writing work and can play with these methods in your content.
You know what you're really good at, and what you still need to work on to grow in your profession.
Interested in one of our courses? Have questions about our school, programs, schedules, whatever? Want to say hi? Let us know what interests you and we'll get back to you as soon as we can. We normally answer within a couple of hours (unless it's a weekend, or Monday, or Friday night :)
BC Kudashevskiy 16 Barricadna str.
Course inquiries - firstname.lastname@example.org